Please give your name and then say who was your biggest hero when you were younger?
Anna Marion, Jeweller. My business is called Oui! Designs, founded in 2009. My biggest hero when I was younger was my dad, he’s always been a very positive and motivating influence but also a voice of reason.
What initially attracted you to enterprise?
The opportunity to do something with my career that I’d be really proud of and to be in complete control of the jewellery I was creating.
Can you tell us about the first £10 you ever made?
Selling a pair of earrings from a college collection, it triggered a realisation that I could make a living from this.
What has been your biggest challenge so far with your business?
Customer profiling: working out the most appropriate market, in terms of who that is, and how to sell to them.
Who is it that keeps you going through any tough times?
The little voice in my head that says 'Don’t give up. there's always ups and downs but that's what makes it so interesting.'. Then it's even more rewarding when you plough through and something even better comes around.
What is it that gets you out of your bed in the morning?
Strong coffee. Once a day is gone, it's gone, so best achieve as much as you can, while you can. There isn't a more rewarding feeling than knowing you've put in a good days work and have made a few people very happy from creating a piece of beautiful and sentimental jewellery that they will cherish for life.
How do you define success?
Happiness in how you are living your life each day.
Where do you see your business in 5 years’ time?
Running a property with a shop front and staff to help manufacture and sell products.
If you could give your “teenage self” one piece of advice, what would it be?
To have invested in gold at that time. Really, to get as much experience as possible while you don't have as much financial responsibility.
If you could have any 1 person on your business contact list who would that person be and why?
Stephen Webster, he's a very successful jeweller from London. He creates all sorts of fantastical pieces of jewellery and has worked very hard to get to where he is now.