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Natalie Crayton

Hebridean Sea Salt
Isle of Lewis, United Kingdom

In true Island-preneur style Natalie Crayton founded Hebridean Sea Salt in 2011 on the banks of the stunning Loch Erisort on the Isle of Lewis. Natalie was inspired to do so after trying and failing to find a Scottish Sea Salt to use in her cooking.

60-Second Interview

Who was your biggest hero when you were young?
My Aunt Lynda
What initially attracted you to enterprise?
The freedom to do things how you want to do it and the flexibility of working for yourself.
Can you tell us about the first £10 you ever made?
The first sale of our salt we made to a prestigious deli in Edinburgh.
What has been your biggest challenge so far with your business?
Finances as always.
Who is it that keeps you going through any tough times?
The belief that the business will be successful and the response from our consumers.
What is it that gets you out of your bed in the morning?
The drive to push the business forward and three hungry children wanting breakfast.
How do you define success?
Building a sustainable and profitable company where people enjoy coming to work.
Where do you see your business in 5 years’ time?
I see us with our product in all the major supermarkets and exporting globally.
If you could give your “teenage self” one piece of advice, what would it be?
Keep having fun but work a bit harder at school.
If you could have any 1 person on your business contact list who would that person be and why?
Sheryl Sandberg of Facebook because of her advice and support in encouraging women to be successful in business.