“Advantage Creative” wins Nil by Mouth Pitch Perfect competition
Nil by Mouth and Bridge 2 Business have collaborated for the 2nd year in a row in order to bring a live-project to PR & Advertising students at City of GlasgowCollege. Providing opportunities for work experience and skills development for students, this project also helps tackle sectarianism - NBM's main mission!
In this project, NBM acts like a client to the students who are given a brief to create a suitable campaign forNBM in groups. Students are then educated in practice, learning about campaign creation and management, target audience, communication with the client and between group members, reinforcing as well the main mantra of Young EnterpriseScotland, "learn by doing".
Groups devise a campaign that could extend both into traditional but also digital marketing. Part of the project is to also collate their ideas into a presentation and pitch it to a judging panel. 5 finalists are then selected onto the next stage, where they apply for finding to Bridge 2 Business for a £100 grant to bring their idea to life, showcase it and convince the judges that it should be selected by NBM to promote their mission in real life!
After a full day of pitches inJune 2017, the judging panel selected team "Advantage Creative" as the overall winner! Advantage Creative named their campaign "Sing Something Else", which draws attention to the varying harmful consequences of sectarian action. They created the posters depicted below as well as videos, where actors demonstrated different alarming consequences of sectarianism:
Well done to all teams involved!