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Benedetto Bordone

The Loft
Glasgow, United Kingdom

Benedetto is the founder of the loft, bringing strategy and direction to the studio mix. An ex-car designer, Benedetto is a lover of all things 4-wheeled, red and Italian.

60-Second Interview

Who was your biggest hero when you were young?
Michael Schumacher, not only for his incredible achievements as a racing driver, but what he built at Ferrari was remarkable.
What initially attracted you to enterprise?
Being in control of my own fate.
Can you tell us about the first £10 you ever made?
The first tenner I ever made was working in my dad's chippie. My dad started me young so I used to warp chips at 11 years old when i was not at school and at weekends. I loved it! I used to have a laugh with the older women who used to give me a pound or two extra for being a "great wee boy". All in all I used to make about a tenner by the end of the night. I think the moral of the story is that business is all about people and that a smile goes a long way.
What has been your biggest challenge so far with your business?
It is all challenging in a way - sales to marketing to delivery and leading the team. However, like most entrepreneurs I enjoy the challenges. We just love to keep raising the bar!
Who is it that keeps you going through any tough times?
Lots of people provide support and advice but at the end of the day you can only really rely upon yourself.
What is it that gets you out of your bed in the morning?
I love what I do and I love making people happy.
How do you define success?
Lots of different ways - happy clients, happy staff, great work, good financials. Each of them can make you feel successful at different times but you are successful by just having a go and should always feel as such no matter where you are in your journey.
Where do you see your business in 5 years’ time?
Flying High:)
If you could give your “teenage self” one piece of advice, what would it be?
You must learn to fail but never fail to learn!
If you could have any 1 person on your business contact list who would that person be and why?
My Mentor Stuart Macdonald, he will have seen it, done it and wore the t-shirt.