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Nicola Donnelly

Time Lifestyle Boutique
Dundee, United Kingdom

After graduating from the University of Edinburgh, Nicola embarked on a career in administration, communications & marketing at a university. In 2014 she achieved her dream of opening her own shop. She is the Director of Time Lifestyle Boutique in Dundee.

60-Second Interview

Who was your biggest hero when you were younger?
I always admired the Suffragettes.
What initially attracted you to enterprise?
I enjoyed spells of working in retail when I was a student. I always dreamed of owning my own shop and my initial experiences in retail definitely fostered that. I love helping people choose things they want to buy and the satisfaction of making sales. I also wanted to be more in control of what I was doing and be free to be as creative as I wanted. I found the courage to do just that earlier this year. I have had great support from my family and friends.
Can you tell us about the first £10 you ever made?
My Dad used to pay me to wash his car. I probably saved £10 up from that. I had an Avon round at 13 and got my first job in a café at 14.
What has been your biggest challenge so far with your business?
Finding the right premises and then the leasing process.
Who is it that keeps you going through any tough times?
Realising there are many people worse off than me.
What is it that gets you out of bed in the morning?
Enjoying what I do every day.
How do you define success?
Success for me is doing what I enjoy and doing it well, paying the bills with some treats and being able to help others along the way.
Where do you see your business in 5 years’ time?
That is a very exciting question! In my dreams… an independent department store for Dundee – the Liberty of the North.
If you could give your ‘teenage self’ one piece of advice, what would it be?
Have more confidence – you’re doing fine.
If you could have any one person on your business contact list, who would that person be and why?
Victoria Beckham – she has created a beautiful and credible luxury fashion brand, works hard and sets very high standards for her business.