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Yva Yorston

Content Boost
Aberdeen, United Kingdom

We provide blog management and content marketing consultancy to help small businesses grow their business through blogging.

60-Second Interview

Who was your biggest hero when you were younger?
My Granda. He was a very clever man who made significant contributions to science and medicine and he inspires me to leave my mark on the world.
What is the best thing about being your own boss?
Having control of your own destiny, you can decide what’s most important to you and shape your business and life around that.
Can you tell us about the first £10 you ever made?
I remember doing an enterprise project at school where we made and sold mini Christmas wreaths, they were really popular! Must have been our creative talents!
What has been the biggest challenge so far with your business?
Pivoting the business to specialise in blog management, having originally provided a wide range of services as a virtual assistant. It took a long time to get the business model right. And I recently rebranded to reflect this change, which was hard work but totally worth it!
Who is it that keeps you going through any tough times?
When it gets really hard, I ask myself "do you want to get a job?“.
The answer is always "no". All I have to do is remind myself of the alternative, and it keeps me going!
What is the one thing you are most proud of?
I’m really proud that I’ve managed to create a business from nothing, and that I’ve built up a good reputation.
Favourite quote or mantra that you use?
“The best way to predict the future is to create it” Dr Forrest C. Shaklee
Where do you see your business in five years time?
I see my business as a well-oiled machine, with a slick virtual team who take care of all my client services, leaving me to focus on growing my empire!
If you could give your "teenage self" one piece of advice, what would it be?
Stop worrying about what other people think and just be happy!
If you could have any one person on your business contact list, who would that person be and why?
I’d love to have a chat with Karren Brady and quiz her about how she’s got to where she is today!