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Nick Cohen

WeArePCR
Glasgow, Scotland, United Kingdom

A young innovative entrepreneur who strives on building service based businesses with a high attention to detail. I’ve learnt over the years that the key to a successful service business is listening to customers & acting quick on their feedback.

60-Second Interview

What inspired you to enterprise and the IT Industy?
I was always tinkering with computers and gadgets as a child, a geek at heart. This was an obvious thing for me to go and do (and I don’t regret it one minute!) Prior to being into technology, I spent many summers as a child knocking on neighbours doors trying to car wash or help around the garden.
Who was your biggest hero when you were young?
Any entrepreneur that went out and did it. I’m an admirer of the ‘SME Entrepreneur’ who lives and breathes their small empire. I’ve spent many years meeting and learning from them and they’ve made me who I am today.
Can you tell us about the first £10 you ever made?
Oh yes, when I first started out I placed an advert in a local newsagent which attracted my first customer. I helped them setup a new PC, spent the entire day with them. In the end I charged £20 a felt really satisfied (little did I know that £20 a day wasn’t going to get me very far!)
How do you define success?
Everyone defines success differently, for me it’s about having the right work/life balance and being able to afford the things I want. Mostly, this isn’t material objects with me but being able to travel and build friends and networks in different cities around the world.
What has been the biggest challenge so far with your business?
Cash – it really is king! There has often been times in business where I wished I had reserves to enable me to accelerate my business plans.
What is it that keeps you going through any tough times?
The good times! When things are more challenging I try and remember the good times, this drives and motivates me to find solutions to problems to get things back on a good footing.
What is it that gets you out of bed in the mornings?
Mostly it’s the people that I work with and the customers that we serve. As the years have progressed, I’ve become less of a ‘techie’ and more of a solutions man. I like discovering new ways of simplifying and becoming more efficient. I then love talking to potential customers about some of these ideas and how we can help their business.
Where do you see your business in 5 years’ time?
All over the UK. We are finally embarking on that expansion by opening bases in two other UK cities (Edinburgh and London). We’ll establish small teams outside of Glasgow but what excites me the most is the employment we are going to be bringing to our HQ in Glasgow.
If you could give your “teenage self” one piece of advice, what would it be?
Go for it and focus on the positives in a situation. I’ve learnt that every time you get dealt a negative hand, discuss it, learn from it and move forward. Negatively only holds you back and doesn’t help anyone!