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Iain Valentine

Whitespace
Edinburgh, United Kingdom

Iain is co-owner and Managing Partner at Whitespace, an award winning creative agency based in Edinburgh. With over 18 years’ design and digital experience, Iain has a wealth of experience in creating highly engaging and effective creative campaigns.

60-Second Interview

Who was your biggest hero when you were younger?
Really genuinely don’t remember having hero’s in the traditional sense. I think my Dad was definitely my hero growing up as a young boy.
What initially attracted you to enterprise?
I have always being very competitive coupled with a creative streak I found I could profit from my artistic skills. I had a sign writing business, painted detailed lead toy soldiers and re-designed all the local restaurants rather than having a paper round to fund my creative (as well as social) endeavors.
Can you tell us about the first £10 you ever made?
Selling my action man toys to my little brother. (does it count that I had to give him this back?)
What has been your biggest challenge so far with your business?
Without a doubt people management, the transition from being really good at your trade and then employing and managing people who can do it better than you can.
Who is it that keeps you going through any tough times?
I have two supportive business partners, an amazing family and a great team at Whitespace.
What is it that gets you out of bed in the morning?
The fact that I know we can always make it better, and we can have an international creative agency based here in Scotland.
How do you define success?
Enjoying what you do every day.
Where do you see your business in 5 years’ time?
Working internationally, as well as throughout the UK, contributing to Edinburgh and Scotland being seen as real creative hot-spots on a global level.
If you could give your ‘teenage self’ one piece of advice, what would it be?
Don’t Smoke – I have quit now but that’s really the only thing I regret.
If you could have any one person on your business contact list, who would that person be and why?
Alex Ferguson – I think he can teach you a great deal about creating a high performing team!