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Craig McFarlane

Infinity Potato
Glasgow, United Kingdom

We’re a design studio who create engaging and thoughtful brand identities that help you connect with your audience.

60-Second Interview

Please give your name and then say who was your biggest hero when you were younger?
My name's Craig McFarlane and My Dad was my biggest hero growing up.
What initially attracted you to enterprise?
I love design and wanted to work on fun projects. I started freelancing before I left college and things built up from there.
Can you tell us about the first £10 you ever made?
I'm not a big fan of housework so to coerce me into contributing (and to teach me life skills) my parents employed me to do the ironing at home.
What has been your biggest challenge so far with your business?
Bringing in a constant stream of business. There's a lot to learn and you have to keep trying things till you find what works for your market and your business.

I've taken up reading business books and have surrounded myself with people willing to help me learn what I need to make the business flow.
Who is it that keeps you going through any tough times?
Myself. I've had some difficult times in my life but I've always come through them. Everyone has the voice in their head telling them it won't work, I've learned to deal with mine in a way that's freed me to believe in myself.

I've achieved a lot in life so far and I know, when I apply myself in the right way, nothing is beyond me.

(and Kanye – he knows about the struggle. The College Dropout is my 'get stuff done' album)
What is it that gets you out of your bed in the morning?
Excitement of what I'm doing that day. I plan my weeks so I know I've got something to look forward to, even on paperwork days.
How do you define success?
Being happy with yourself. If you can smile at yourself in the mirror and know you're working on being the best version of you that you can be, then that for me is success.
Where do you see your business in 5 years’ time?
We'll be employing a team of five working on branding projects for international clients and turning over in excess of £750,000.
If you could give your “teenage self” one piece of advice, what would it be?
Define yourself by your own standards. You're infinitely capable and the people that berate you are only passing through. Focus on yourself and what you want, you'll pick up everything you need to get you there on the way.
If you could have any 1 person on your business contact list who would that person be and why?
James Murphy from LCD Soundsystem. The thing I love most about my job is designing interesting things and meeting interesting people. James is an incredibly interesting person, I love his music and it'd be the best to make album art for his record company DFA. Plus the parties would be cool as.