Who was your biggest hero when you were younger?
My biggest hero when I was younger was - and actually still is - my Dad. He is the most hard working, generous person I know and has instilled a good work ethic in me!
What initially attracted you to enterprise?
I kind of fell into it accidentally! My business was the result of a personal pain point: I have psoriasis, and didn’t want to use products which were filled with chemicals or tested on animals.
So I started making products for myself, then interest grew from family and friends, and I realised that there was potential for a business!
Can you tell us about the first £10 you ever made?
Selling a product on my Etsy store, which I had before I launched whiterabbitskincare.co.uk . The feeling that knowing someone is interested in your brand and products and is willing to pay for them is immense!
What has been your biggest challenge so far with your business?
Probably myself! I am naturally quite shy, and so sometimes it can be a whole lot easier to hide away and work in the background, then going out every day, talking to new people and really challenging myself - but I do it, because otherwise i’d never progress, nor would my business.
Who is it that keeps you going through any tough times?
I am very fortunate to have built up a network of mentors and other people I can go to for advice, but I would need to say my Mum!
She has been the number one supporter of White Rabbit Skincare from the outset, she believes in me 100% - and she’s always willing to get stuck in and help with practical things like labelling products!
What is it that gets you out of your bed in the morning?
Knowing that I am INCREDIBLY lucky to be doing something that I love, and to (hopefully) be contributing to positive change.
How do you define success?
I don’t think there is an exact definition to success, nor an ’end point’ or something that can define it in terms of physical things - I wouldn’t say buying a nice car means i’m success, for example.
I LOVE what author Maya Angelou defined success as: "Success is liking yourself, liking what you do, and liking how you do it."
Where do you see your business in 5 years’ time?
ur vision is to be the most influential natural and vegan skincare brand in the world, so I would love for us to be stocked in large retailers in the UK and internationally.
If you could give your “teenage self” one piece of advice, what would it be?
Push yourself out your comfort zone - amazing opportunities are to be found!
If you could have any 1 person on your business contact list who would that person be and why?
Liz Earle. She started her own natural skincare business for some of the same reasons as I have done, and although she has since went on to sell the business, she’s still incredibly successful and involved with similar projects, such as writing books on personal health.