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3 STEPS TO CREATING, LAUNCHING & MARKETING A NEW PRODUCT/SERVICE BRAND

You spot an opportunity, a gap in the market, an extension to what you currently offer – a way to serve more people or provide greater service to those you already serve.

You want to create, launch and market a new product or service brand in addition to your current offerings but aren’t quite sure where or how to start?

The Loft, the people behind the design of the Bridge 2 Business brand development, have shared their simple guide into how to best get going