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City of Glasgow College NC Business Students get Intuitive

On 20th February,NC Business Students from City of Glasgow College impressed mentor, Gair Brisbane with their varied and innovative suggestions for developing ‘Intuitive Organics’. Teams spent a two month period reviewing the company fora proposed re-launch, examining the original business idea and all related activities, from website development to financial awareness. Gair gifted his ethical clothing company to Bridge 2 Business to be used as a live business model and was impressed by the developments made by the 4 student teams, commenting ‘ each team exhibited key strengths – from market awareness to unique advertising campaigns, however the development of the Intuitive Organics brand to address a real issue by the Original Organics team demonstrated real business awareness’.

So what impressed Gair so much? The recognition that 100% organic cotton could be marketed to the new parent market in the form of eczema countering baby grows. A product intuitively kind to your baby’s skin that also promotes restful sleep carefully positioned through new logo development, a complete marketing strategy and an incredibly professional presentation from team