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Inspiration on Marketing

Ready for a 9am class on Marketing? Craig was definitely up for the challenge!

Running his own branding company, Craig McFarlane, owner of Infinity Potato Designs, had a lot of information to share on the subject.

Starting with a quick warm activity, students were grouped into small teams and were given one of the following themes: fashion, car company, mobile phone, museum, gym, video game.
Each group's task was to explore their target market and a lead member was encouraged to share their conclusion with the rest of the class. This was linked to the importance of knowing your target market, urging people to try and specify as much as possible for effective marketing.

Students were then further introduced to Craig's business as well as tips and advice on marketing strategies.

Many thanks to Craig McFarlane for helping students gain more knowledge on marketing!